What to Expect From Your Internet Marketing Campaign?
Some people can expect too much from their Internet marketing campaign, especially those looking to build long lists of links. Link building is on a different scale and will need to be approached in a different manner. However, most website owners will incorporate back linking into their marketing campaign to ensure the best results.
If you want to be successful, you will need to work diligently to write relevant content. Be sure to choose topics, places and titles that will help set the bar for blogs. If you need help in this field, you can always reach out to social media users. Believe, it or not, social media platforms are a wealth of information, as the members are knowledgeable on modern trends.
Owning First Page Real Estate – Do You Still Need PPC?
The success of your SEO and PPC campaigns really comes down to acquiring more first page real estate. The more your site shows up on the first page, the more success you are going to have. Just ask any good SEO expert and they will tell you that this statement could not be truer.
Even if your site is appearing at number one on the organic results, you have to remember that the paid ads are still always going to be ranked above you. And, they didn’t even have to put in half the effort that you did to get there.
If you haven’t noticed, Google always displays their paid ads above their organic results, which just pushes your number 1 ranked site even further down the line. This could have something to do with the fact that they are getting paid for these ads. Whatever the situation may be the truth is that being ranked number 1 in the organic results is a necessity to improve and maintain a volume of traffic to your website.
You wouldn’t think that a SEO expert would be telling you this, but the truth is that if you want to be successful you are going to have to dominate the market in SEO and PPC.
Keywords Are The Key To Success With Both Campaigns
It doesn’t matter if you are starting a SEO campaign or a PPC campaign, you will find that keywords play a vital role in both efforts. Of course, approaching these keywords for each campaign will be different, but they are both vital.
Now, that you are aware of that, you should also know that your research for SEO keywords can benefit your research for PPC keywords.
SEO keyword research can be a bit more straightforward, because you can already determine how certain keywords are making sites rank. From there, you just simply choose the best keywords that link to your pages and implement them in your content.
However, this information can be passed right on over to you PPC campaign as well. This will give you a good idea as to where you can start and build from there.
Any good SEO expert can also do the opposite as well. They can implement PPC keywords, see how visitors react to them, and convert them over to your organic results as well.
Normally, if you were utilizing SEO alone it could take weeks or even months to see how effective certain keywords are, but with PPC, you can usually find out right away.
Use PPC To Develop Strategies For Your Organic Campaign
Whether you are taking on a PPC campaign or an organic SEO campaign there are several different ways that you can take analytics from either campaign and implement them into the other one.
For instance, you can add relevant keywords to your PPC ad and see how users are reacting to it. Perhaps, your organic campaign hasn’t yet started to get the results that you want, and you don’t have the traffic to test these new keywords. Well, you can test the new keywords through your PPC ad.
Now, all you have to do is simply watch the data and the conversion rates to see if the newly added keywords are paying off. If you get the results you are looking for, you can add the keywords to your organic campaign in order to increase click results.
When you combine SEO and PPC efforts, you not only have the ability to test a variety of different features like this, but in the end you will achieve better rankings and conversion results.
You can even implement conversion and sales techniques into your organic campaign, and see if this makes your visitors more likely to purchase rather than just browse. If you achieve success these techniques can be added to your PPC ad, which will greatly increase your conversion rate.
In addition to this, there is a variety of other different analytics that can be discovered from a PPC ad. For instance, you can track and monitor:
The amount of time that visitors are spending on your page
Your total bounce rate
How many pages of your site the customers are looking at
The ads that are brining in the most sales
When you discover what areas are working well, and which ones are not, you can truly optimize your website to achieve the best possible results. Along with this, you will now know what areas and which ads your customers are truly interested in. Basically, this means that you can now identify with your customer base and build around their needs and likes.
How SEO Can Benefit Your Quality Score
If you have ever used PPC, you already know that quality score is a critical component of the whole process. However, it really is hard for anyone to determine how Google and other search engines measure your quality score.
If you are new to PPC, you have to think of quality score as the means that Google and other search engines use to rank the relevance of your PPC ad.
This is why it is still imperative to implement proven SEO techniques and practices into your PPC campaign. Just keep in mind that SEO is not always all about backlinks and keywords. You also need to implement well written content that is helpful to your customers.
Implementing these types of practices and techniques into your PPC ad will soar the popularity of your website and greatly increase your click results.
According to some PPC experts there are a variety of different reasons that a website can be achieving a low-quality score. Low quality score can be a result of titles not matching your content, extremely slow loading times, and keyword stuffing. A good PPC expert can analyze your site, metrics, and make you aware of the information that might be damaging your quality score.
Take Advantage Of PPC To Test Your Effectiveness
It is highly likely that throughout your campaign, you will end up making tons of different changes to your site in order to get better leads and conversion rates. However, how do you know if your approach is successful if you don’t have the traffic flow to test it?
Well, you can take advantage of PPC and have those customers sent directly to your conversion pages. This will let you know if all your efforts are paying off converting those leads into sales.
It is important for you to know that every aspect of your website can be tested in this manner. Taking advantage of PPC can allow you to test anything from titles to forums.
Taking A New Approach To Marketing
Sometimes content marketing can be an extensive project, and you often times find yourself not achieving the results that you are looking for. This is where a remarketing campaign with PPC can come in handy. These tools and techniques will allow you to take the visitors that were previously interested in your site and entice them with new means. For instance, you can offer up eBooks, whitepaper, or even a relevant blog might get your current clients more interested in your site.
You have to keep in mind that just because your SEO efforts are paying off and you are getting the rankings that you are looking for, it still doesn’t mean that people are going to be purchasing your products and services.
However, when you follow up with remarketing strategies and techniques it ensures that your customers always are completely aware of your brand and recognize it when they see it.
Achieving More Views
The important thing to remember is, that just because your websites is ranked above the organic search results, it doesn’t mean that people are going to be drawn to it. Studies show that more individuals still prefer the organic results as compared to the paid ads, because people still view these ads as somewhat suspicious.
With that being said, other studies do show that there is an increase in clicks when you have results in both the organic and ads section.
However, when it comes to SEO, you can’t take everything the experts and studies say to heart. Some things will work for some sites, while they will not work for others. All of this information can be tracked and closely watched if you keep an eye on your Webmaster tools. This will allow you to see exactly how and where your clicks are coming form.
By utilizing this information, you can implement techniques that will take the load off your PPC links and transfer the traffic to your organic links, so you don’t burn up your profits paying for clicks.
Loosening Up The Load
As a website owner trying to seek visitors, you already know that paying for a single click from a keyword can be expensive. However, SEO optimization and proper keyword placement can eliminate the high cost of pay per click advertisements.
Of course, PPC (pay per click) is an excellent means to get your business up and off the ground quickly, while your site builds reputation through SEO efforts.
Taking advantage of both services along with implementing other strategies and techniques is how you will truly achieve success in the marketing and advertising world.
A lot of individuals try to achieve success without one or the other, but the sad truth is that their attempts more often than not, fail.
It is true that SEO alone can be used as a powerful tool that will draw tons of new traffic to your websites, and so can PPC. Of course, SEO is going to take lots of time and effort, while PPC will take little time, but require money.
When you take advantage of what both services have to offer, they truly can provide you with the results that you are looking for.