SEO can best be described as a variety of different techniques that are used to increase the visibility of your website in the search engine results. There are a lot of creative and technical aspects that will be required in order to improve your rankings. For most people SEO just seems like adding certain keywords, and getting links from other websites, but the truth is that it is much more evolved that than, as you have to consider the structure of your website, along with a variety of other things. However, SEO is not just about improving your search engine rankings. You also want to make your website more accessible and user friendly.
This is why we created this quick and friendly guide to explain all the areas that we can improve on in order to draw more traffic to your website. Don’t worry if you find a lot of the information confusing, because most people do, and this is why you are hiring us.
Why SEO is important?
Most of the time when someone wants to find something on the Internet they use a search engine like Google, Bing, or Yahoo. Of course, there are those few percentage of people that use social media and other types of applications to find products, content, or information, but the majority of the time consumers use search engines.
Search engines use a variety of different algorithm factors as to how they rank different websites in the search results. If your website is not ranked on the first or at least second page of the search results, you are missing out on a major opportunity to bring free traffic and potential customers to your site.
Recent studies and research shows that search engine traffic can truly determine the amount of success that your website is going to have. When you effectively target traffic to your website, you can increase your publicity, revenue, and gain exposure. SEO is perhaps one of the most valuable thing to consider when it comes to online marketing.
Why is SEO needed?
Over the years search engines have improved dramatically, but they still have some flaws. Search engines providers are always looking for better and more effective ways to bring content to users, but you have to remember at the end of the day they do not think like you do, because they are just a combination of different algorithms. Without the proper SEO techniques, your website will be buried so far in the results that no one will ever be able to locate you.
Proper SEO techniques not only make your website and content visible to search engines, but it makes you more readily visible to your potential consumers. It is not a huge secret that Internet marketing is becoming more and more competitive, and the companies that utilize SEO in the most effective manner will have the upper hand every time.
Can I optimize website myself?
As you can see, the world of SEO is somewhat vast and complex. With that being said, it is possible for the average individual to understand the basics. Just a little bit of know-how can take you a long way, but you also have to remember that the wrong moves can hurt your site even more. The Internet is a full of knowledge and there are tons of websites that can provide you with free SEO tips and information. With quite a bit of patience and determination you will be well on your way to becoming an expert.
However, since SEO is always an ongoing campaign, and it can be very time consuming, most individuals choose to hire the help of SEO Experts. An individual or team of individuals with specialized training and focus can make a world of difference to your website.