Building Links That Actually Have Value

A lot of people have heard about search engine optimization. Many people have not, but most are still aware of the importance of link building. Link building is truly one of the most important aspects of any modern SEO strategy. This unique practice is a vital component of any successful SEO strategy. Just remember that not all backlinks will have value or the same degree of value. Simultaneously, link building strategies have evolved enormously over the years. So, the techniques used back then might not work so great today.

Backlink building

Link Building Has Evolved

As mentioned above, the link building technique has changed significant over the years. Link building entered the picture in the late 1990s when Google was first introduced to the public. In the very beginning of SEO, link building was vitally important. Anyone that wanted to have success with the Google search engine realized that their site needed more backlinks. Eventually, link building became out of control, because there were limited regulations. Simultaneously, the algorithms were unable to punish those abusing the system.

In the very beginning, webmasters only needed to focus on link quantity. The goal was to obtain as many links as humanly possible. Even spam links worked great back in the day. This resulted in people buying mass links, spamming and comment on blogs everywhere. Today, everything has changed. Google has created new algorithms to help punish people that abused the system, while also ensuring that the user gets the best experience possible.

Now, users that engage in unethical practices will be punished for their crimes. In 2011 and 2012, Google released two major algorithm updates, Panda and Penguin. These changes went to great lengths to ensure that Google only accepted high-quality content and high-quality backlinks. They cracked down on poor quality and spammy link building.

Bad Habits Of Building Links

Before getting gung ho and going nuts building backlinks, it is pertinent to learn how to avoid problems. If you do not take heed and actually create links with bad techniques, there is a good chance that your site is going to get banned by Google. You can to avoid this from happening. Below, you will learn how to avoid bad backlink building practices.

Spamming Blogs And Forums

First and foremost, you should realize that it is possible to post links on blogs and forums. If the comments are open on a website, there is a possibility that you’ll be able to add your link to the website. Just remember that people do not like spam comments. If you attempt to paste your link across hundreds of blogs and forums, you’re going to run into big problems right away. Spamming these sites with your link will not do you any favors anyway.

You should not completely avoid commenting as a means of back link building, but you should do so cautiously and selectively.


In the past, directories were enormously important for SEO practitioners. Today, this has changed significantly. Now, directories only offer a limited amount of benefit. Consistently adding your site to numerous directories is going to create problems. There is a good chance that the backlinks built will be low quality and this could lead to a suspension from Google. There is a chance that you’ll run across a good directory at some point. If you do, you should use it, but do your best to avoid the others.

Article Submissions

There are numerous websites that will allow you to submit your articles for a good backlink. This is great in some cases, but very risky in others. If you’re throwing together terrible content and sending it out to hundreds of different sites, you are probably creating poor quality backlinks. Article submissions sites have received a lot of ire from Google. In fact, Google’s most recent updates have taken steps to punish websites that have poor content.

With this in mind, you can guarantee that a poorly written guest post will never make it to the top of Google’s search results.

Links From Infographics

Over the years, SEO practitioners have utilized an abundance of techniques to build backlinks. Some have created infographics. Then, they’ve hidden their link inside. This used to work good, but it doesn’t any longer. This is another good way to get yourself into deep trouble. Google doesn’t appreciate it and neither will other users.

Buying Links

Finally, you should realize that buying links is a major mistake. Google has always said so and you should listen to the search engine leader. If you’re caught buying links, you’re going to land in trouble. Even worse is that many people that sell links utilize black hat tactics, so you’ll probably land in trouble either way.

Link Building Methods That Actually Work

Link building is still just as vital today as it was ten years ago. Nevertheless, it is now important to build links in a cautious manner. There are certain tactics that can help you build effective links, which will actually push your site up higher, allow you to get more traffic, and promote more sales.

Link building should be replaced with the term link earning. It is now your responsibility to prove that your site is worth linking back to and this can be done in numerous ways. Nevertheless, you’ll always need to make your site useful, while also proving that your content is legitimate and worth the link. Below, you’ll learn about some of the ways to do just that.

Content Marketing

There is a good chance that you’ve heard content is king. If you sincerely want to build good backlinks, you need to start with good quality content. It is your duty to compose and post content that will actually provide value to your potential clients. Content that is poorly written will cause problems and could result in your site being penalized by Google. Avoid writing for the search engines. Instead, you should write for the people that are actually going to be reading your site!

Remember that you need to make a habit of publishing high-quality content. Make it a trend to post new content on a schedule and make sure that your content is high quality and great. This will help ensure that visitors become repeat visitors. It will also lead to more legitimate backlinks from other site owners.

Guest Blogs On Relevant Sites

Guest posting is still a good option, but it is pertinent to be selective. You should attempt to find sites that are actually relevant with yours. If you’re running a video game site, you shouldn’t attempt to write a guest post for a fashion site. The two simply do not mix. At the same time, you should do your best to build links from sites that are high quality. Also, remember that guest blogging isn’t just about building a backlink.

It is vital to make sure that you deliver good content to the site in question. Provide them with high-quality content and you’ll be able to build a strong relationship with the site owner. In return, this can help you acquire new guest blog opportunities and new backlinks in the future.

Researching Competitors

Another thing to remember is that you should always keep a close eye on your competition. If you’ve been unable to find fruitful backlinking opportunities, you should research your competitor sites. Where have they gotten their links? What forums have they used? Consider stealing their techniques and utilizing them for your own benefit.


While you’re at it, you should realize that there are numerous communities online. There are blogs, forums and hubs where people gather and discuss certain subjects. If you’re able to find a forum or blog that is dedicated to your niche, you should get involved in the local community. You will be able to find experts in the field and you can even lend your expertise. By getting involved in the community, you’ll be able to help others, provide relevant content, and possibly even build a backlink in the future.

Nevertheless, you must realize that your goal is to be helpful and not to spam your links everywhere.

Sharing Is Caring

When writing good content, you can guarantee that people will be interested in reading it. Then, they’ll be eager to share that content with their friends and family members. They’ll do this utilized social media. It is always in your best interest to write content that will be shared by others! Simultaneously, you should repurpose your content and share it across your social media channels.

Link building is still vitally important. However, social media can be just as beneficial. Use social media effectively and it could equate to good backlinks in the future.

Rebuilding Broken Links

There is a good chance that sites will change over time. With this in mind, you should make sure that the links on your website are not broken. If these links have become broken, you will want to fix them right away. Find broken for a site that matches your standards. Then, head over to the website in question and see why the page has disappeared. Get in touch with the webmaster and let them know about. Tell them that you could fix the problem and get it done as quickly as possible. In return, this could create a relationship and possibly even a backlink.

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